Trade Shows
Reese’s Launches its “Byte”-sized Candy at CES
Reese’s Peanut Butter Cups, the Official Candy of the Consumer Electronics Show, which was held Jan. 6 to 9 in Las Vegas, took its inspiration for the unveiling of its new Minis from a typical Silicon Valley product launch, but did so in its own sweet way. The candies, which Reese’s calls the “Next Big,...
Smart Goes High-Tech at the Detroit Auto Show
Smart makes one of the smallest production cars in the market. But belying its stature, the brand went tall and broad with its exhibits at this month’s North American International Auto Show at the Cobo center in Detroit. The brand kept its little efficient cars in the spotlight, not taking focus away, but enhancing the...
The Big 3 Bring Some Detroit Thunder to NAIAS
Last month, the Cobo Center in Detroit played host to the largest automotive show in the country and some of the largest and most elaborate exhibits and consumer activations in the industry. EM was there to bring you the highlights.
Toyota Wall is Belle of the Ball at NAIAS
The North American International Auto Show, in preview week right now in Detroit, was chock-full of hot cars and sweet interactives, and the digital star of the show was the Toyota Vision wall. The wall is made up of three 82-inch LCD panels, equipped with multi-touch technology and loaded with tons of content and features...