Trade Shows
American Express Service Stations at CES Focus on Attendee Needs
There is a clear and present business audience at CES for American Express to engage in its business solutions and innovations in the fintech space. This year, American Express hyper-focused on the user experience at CES to demonstrate how it is a work and life partner brand. And for the first time, the brand activated...
Nine Experience Design Trends from CES 2019
As the first major show of the year, CES serves as a barometer for the experiential marketing industry, offering clues on the kinds of budgets, builds, technologies and design styles marketers can expect to see across events over the year. While foldable phones, rolling television screens and futuristic transportation modes made national headlines, the spheres,...
Live from CES 2019: Brands Bring Color, Connectivity and Causes to the Show Floor
With a massive footprint, taking over a dozen venues across Las Vegas, CES 2019 continues to be the industry jumping-off point and proving ground for technological innovation and, in our case, experience design and engagement. As we hit the ground running on day one of the show Jan. 8, we noticed more experiences than any...
GitHub Universe Courts Developers with GloFish, Play Rooms and Mona the Octocat
At this year’s GitHub Universe, an annual technology event for developers who build software on GitHub’s platform, the goal was to create an experience as innovative, creative and inclusive as possible to reflect the brand’s values. To achieve that, GitHub chose a non-traditional venue, leveraged a customized sponsorship program to enhance attendee engagement and fostered...