Trade Shows
From Shanghai With Love: The First-Ever CES Asia
Intel’s Victor Torregroza, Program Manager-Brand & Reputation Marketing, Sends You a Taste of the Action A few weeks ago, I attended the debut of CES Asia at the Shanghai New International Expo Center (SNIEC). It was my first time in Shanghai and I was excited to experience the newest incarnation of CES. CES Asia took...
Inside Kia’s All-Fabric Booth Design at NYIAS
Call it serendipity. Call it bad luck. Call it fate. However you label it, the booth design space assigned to Kia at this year’s New York International Auto Show was not what the brand expected. With its current kit, Kia requires a space that reaches 16 feet high at any given vehicle expo. But when...
Toyota Beacons Offer Insights Into Visitor Behavior
For years marketers have relied on video, surveys and anecdotal data to gauge in-booth engagement on the show floor. At the New York International Auto Show April 1-12, Toyota leveraged beacons—small, silent trackers that captured attendance, dwell time, inbound and outbound traffic flows and engagement at specific zones. While beacons are expert at helping to...
NAIAS 2015: Inside Detroit’s Really Big Show
Dazzling car exhibits at NAIAS 2015 engage the industry, press and public More than 40 new cars were revealed at the North American International Auto Show in Detroit, which opened to the press on Jan. 12 at the Cobo Center. The new models, along with exotic sports cars, pickup trucks and a host of other...