Trade Shows
CES 2018: HP and Intel Festivalize Their Annual Customer Experience
HP and Intel festivalized their annual after-party and product showcase at CES 2018, incorporating activations that had consumers lining up for hours at Coachella and Panorama last year. The event, Create. Innovate. Festivate., held on Jan. 11 at The Chelsea at The Cosmopolitan Las Vegas, featured more than 1,500 HP and Intel executives, channel partners,...
CES 2018: Spotify Positions Itself as a Platform Where ‘Culture Happens’
In the 10 years since Spotify was founded, one thing has become clear to the brand: culture happens on Spotify. The digital music service took that mantra to heart this year at CES, the world’s largest consumer electronics show and a tent-pole event that helps the brand set the stage for what’s to come in...
CES 2018: Netflix’s ‘Altered Carbon’ Series Promo Disrupts the Show Floor
It looked like your average tech startup exhibit at the Las Vegas Convention Center during CES 2018—save for the bodies. To promote its new tech noir mystery series “Altered Carbon” in an unexpected place (but more appropriate than a comic con, you might argue), Netflix activated a faux booth in South Hall that brought to...
CES 2018: Intel’s ‘Super Highway’ Exhibit and Social Media Strategy Hit High Notes
Intel is known for its signature design focal points within its booth space at CES. One year it was the interactive Ultrabook Tree, another year, looming human figures in movement. This year, it was the “5G Super Highway,” 160 feet of LED tubing hanging overhead that spanned the length of the footprint. Intersecting it, an...