B-to-C Events

December 23, 2024

Football Sponsorship: How 18 Brands Blitzed Fan Engagement this Season

Plays have been called, flags have been thrown and victories have been clinched throughout this pro and college football season, and amid all the action, brands have been looking to score points with the fans. From “sailgates” to luxury bathroom trailers to germ zones, here’s how sponsors played the field.   ALTEC LANSING The industry...

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December 17, 2024

Agency Leader Chats: Changes, Culture, Themes for the Year Ahead

The outlook for agencies is “steady.” Satellite offices are popping up, business is on the rise, and development, hiring, marketing and launching new services are among the major investments that agency leaders say they are making for 2025. A three-year trend continues with creative and account services roles serving as top headcount growth areas, as...

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