Cause Marketing

Unless you’ve been hiding under a rock, you know that hundreds of thousands of federal workers went unpaid during the recent government shutdown—the longest in U.S. history, lasting from Dec. 22, 2018 to Jan. 25, 2019. It dealt a blow to the economy, and affected some of our national parks, but just like many other contentious scenarios […]

Bacardi brought its “Live Passionately” mantra to the Life is Beautiful Music & Art Festival for a second year with a medley of experiences that paid homage to the brand’s Caribbean heritage and underscored its ties to music. Returning to downtown Las Vegas Sept. 21-23, the brand delivered cocktail education, purpose-driven art and some good […]

Country Time Lemonade noticed a pain point among its consumers over the summer: Kids across the country were getting busted for setting up lemonade stands. Yup, you read that right. The time-honored tradition, often one of the first ways children learn about entrepreneurship and business, actually violates local laws in some municipalities that require a […]

Legendary college basketball coach John Wooden once said, “The true test of a man’s character is what he does when no one is watching.” But the truth is, the pervasiveness of social media means that in this day and age—everyone is watching.

Discovery’s “Shark Week” program celebrated its 30th anniversary as the must-watch TV event of the summer, July 22-29. Strategies for driving tune-in to the programming have run the experiential gamut over the years, from a Fin Fest shark-themed festival in L.A. to guerrilla-style stunts involving half-bitten surf boards dropped on Australian beaches. This year, Discovery […]