Cause Marketing

Citi for the fourth year of its Taste of the Nation co-sponsorship capitalized on consumers’ passion for photographing food they eat. The event series, which benefits the No Kid Hungry campaign by the nonprofit Share Our Strength, visited New York City on April 18 at the Brooklyn Expo Center and involved about 70 local food, […]

Flowers are an ageless item, able to transcend generations as a symbol of celebration. To celebrate International Women’s Day on March 8, floral delivery network FTD and millennial lifestyle media site PopSugar handed out 10,000 custom bouquets to consumers in New York City. The campaign, dubbed #PetalsForProgress, gave women (and men) a chance to participate […]

March of Dimes, like most nonprofits, has through the years relied on a traditional calendar of galas, dinners and auctions to support its awareness and fundraising missions. But for its 80th anniversary, and as part of a holistic rebranding of its organization, the nonprofit, which fights for the health of women and babies, went in […]

It takes something remarkable to stop New York City commuters in their tracks, and on Feb. 12, Chobani was the one bringing travelers to a halt. To promote its 10th anniversary, the Greek yogurt brand installed a digital fruit tree in the center of Grand Central Terminal’s Vanderbilt Hall, where consumers were invited to interact […]

JetBlue, in its ninth year as title sponsor of the JetBlue Swing For Good Golf Classic fundraiser, freshened up its annual golf outing with a cool, minty flavor. The airline, which offers travelers a premium Mint travel option with lie-flat seats and artisanal dining choices, brought those Mint and other airport-inspired touches to the event, […]