Cause Marketing
H&R Block and Nextdoor Team Up on a Neighborhood Improvement Campaign
There is a recurring theme in experiential’s recovery: partnership. Brands and agencies will be counting on partnership to reinvigorate relationships, meet the challenges of reactivation and boost the bottom line. And in many cases, brands may be counting on each other in partnership to combine resources and add dimension to thoughtful pandemic-era programming.
Tazo Tea Embraces Climate Justice With a Tree-Planting Cause Marketing Initiative
Trees can transform neighborhoods by absorbing air pollutants, adding greenery, enhancing air and water quality and lowering energy costs, among other things. But not all neighborhoods enjoy these benefits equally. Tazo Tea is looking to change that with a new climate justice cause-marketing campaign targeting economically disadvantaged neighborhoods and communities of color. The brand’s new...
How Hennessy Raised a Glass to the Lunar New Year and Resonant Multicultural Marketing
It’s hard to replicate the multisensory environment of a nightlife event through a screen, but to infuse a rich and relevant dose of culture on top of that is an added challenge Hennessy is well equipped to meet. The brand, which puts celebrating cultural diversity at the heart of its organization and its marketing, created...
How Brands are Leveraging Election Season to Connect with Consumers
This industry never shies away from a unique marketing opportunity, and with election season underway, some brands are leveraging this period to connect with consumers around a pivotal moment in history. From lively discussions to education to art, brands are delivering experiences that place voters front and center, and their brands top of mind. So,...