Cause Marketing
How Brands are Leveraging Election Season to Connect with Consumers
This industry never shies away from a unique marketing opportunity, and with election season underway, some brands are leveraging this period to connect with consumers around a pivotal moment in history. From lively discussions to education to art, brands are delivering experiences that place voters front and center, and their brands top of mind. So,...
How Jägermeister Supported Artists, and Protesters, with a Virtual Gallery
When South Bronx, NY-based art gallery and creative agency Compound attached a “temporarily closed” sign to its door in March as a result of the pandemic, it got the wheels spinning for founder Set Free Richardson. What would it take to keep the organization afloat amid the new normal? The solution was to deliver art...
How Brands Delivered Pride Campaigns Amid the Pandemic
In 2019, Pride Month was brimming with sponsorship activations, installations, education and revelry. But all was quiet on the experiential front during June this year. Call it a sign of the times. With parades and other in-person Pride events and experiences canceled in the wake of COVID-19, brands had little room to deliver meaningful campaigns....
How Klarna Engaged Consumers Through a Virtual Drag Brunch Series
For fans and members of the drag community, life without live performances amid the pandemic has been, well, a drag. Fortunately, payment provider Klarna raised spirits and funds for the community with its Breakfast for Dinner virtual drag brunch series. Hosted on Facebook Live by queens Kim Chi and Naomi Smalls, Breakfast for Dinner took...