Cause Marketing
How Brands Delivered Pride Campaigns Amid the Pandemic
In 2019, Pride Month was brimming with sponsorship activations, installations, education and revelry. But all was quiet on the experiential front during June this year. Call it a sign of the times. With parades and other in-person Pride events and experiences canceled in the wake of COVID-19, brands had little room to deliver meaningful campaigns....
How Klarna Engaged Consumers Through a Virtual Drag Brunch Series
For fans and members of the drag community, life without live performances amid the pandemic has been, well, a drag. Fortunately, payment provider Klarna raised spirits and funds for the community with its Breakfast for Dinner virtual drag brunch series. Hosted on Facebook Live by queens Kim Chi and Naomi Smalls, Breakfast for Dinner took...
Cora Engages Women’s March Attendees with a Luxury Bathroom Experience
Even amid the Nikes and Patagonias of the world, it takes guts for a brand to voice its political opinion. At the 2020 Women’s March in Washington, D.C., organic feminine care company Cora did just that. Armed with a sponsorship and a mission, the brand took advantage of its presence in Freedom Plaza to sample...
McDonald’s Beat of My City Initiative Blends Music with Cause Marketing
Giving back to the neighborhoods it serves is part of McDonald’s ethos, and through its Beat of My City concert series, the fast food giant gave the gift of music. The brand partnered with two musicians, Teyana Taylor and the late rapper Juice WRLD, to deliver live performances and give back to local communities in...