Festivals & Fan Cons
ComplexLand 2.0: How Complex Networks Engaged Streetwear Fans with a Gamified 3D Platform
ComplexCon is a tentpole event for Complex Networks that attracts nearly 60,000 rabid streetwear fans each year, so when COVID shut down the in-person festival in 2020, cancelling altogether wasn’t an option. But the resulting pivot to digital needed to go far beyond Zoom calls and flash sales to appeal to the event’s young, discerning...
FX Tackles the Challenge of Immersive Digital Engagement for Comic-Con@Home
FX was in the midst of planning its seventh year activating outside the convention center at Comic-Con International: San Diego when COVID-19 struck. With the convention shifting to digital as Comic-Con@Home, FX formulated a program that would honor the things fans love about the network’s in-person activation with immersive and interactive elements. “We approached it...
Study: Consumers are Willing to Travel 500 Miles for Fan-centric Experiences
It’s hard to believe it, but festival season will be here before you know it. From Coachella to Bonnaroo to CMA Fest to Governors Ball to the slate of brand-owned properties cropping up, the music festival sponsorship space shows no signs of slowing down. To give you a leg up on your fan activation strategies,...
Sober-Curious: Why Non-Alcoholic Events are Trending
Consumers pursuing a balanced lifestyle are gravitating toward booze-free experiences As consumer habits trend toward seeking a balanced, healthy lifestyle, event marketers are tasked with creating experiences for a health-conscious demographic. You’ve seen the wellness initiatives, the fitness classes, the meditation sessions, the farm-to-table culinary programs. But with the demand for these new environments also...