Festivals & Fan Cons
Lodges and Lounges: Brands Offer Heated Hideaways, VIP Spaces & Music Events at Sundance Film Festival
The 2019 Sundance Film Festival, which ran Jan. 24 through Feb. 3, is a haven for brands targeting a film-loving and filmmaking audience. Not to mention all the celebrities and influencers who attend for the festival’s exclusive events, music concerts and premiere parties. Several brands leaned into experiential this year, with product demos, portrait studios...
Best of the Fest: Six Brands Engaging Consumers and Creatives at Sundance
The 2019 Sundance Film Festival in Park City, Utah, is in full swing, with dozens of brands activating for an audience of filmmakers, industry folk, film enthusiasts and VIPs throughout its Jan. 24 through Feb. 3 run. But while scores of fashion and apparel brands head to Sundance with swag and gear for celebs frequenting...
Blazing Trails: The Do’s and Dont’s of Cannabis Experiences at Events
For decades, it was criminalized, stigmatized and scrutinized, but over the last few years, cannabis has gone from a taboo topic to a thriving industry poised to set the marketing world ablaze.
Courting the Film Industry: CNN Worldwide CMO on Activating at Sundance
For brands seeking to engage an audience of creative storytellers, film industry folk, celebrities and indie film enthusiasts, the annual Sundance Film Festival, which kicked off Jan. 24 in Park City, Utah, is the place to be. Along Park City’s main drag are a limited number of venues that transform each year into branded lounges...