Festivals & Fan Cons

August 17, 2018

Fullscreen Engages Gen Z with Influencers and Movie Screenings at VidCon 2018

It’s not easy earning (and keeping) the attention of Generation Z, but media company Fullscreen made it happen at VidCon, June 20-23, with its fifth annual Movie Night series. Taking over the third floor of the Anaheim Convention Center, the brand produced three different after-hours movie-screening experiences geared toward the online video conference’s rabid fangirls and...

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August 15, 2018

Inside Panorama 2018: Digital Art, Gaming and Glitter

Despite an early closure Friday afternoon due to weather conditions—which took down with it all main stage acts but one and led to the fest offering refunds for the day—New York City-based Panorama Music Festival, this year July 27-29, brought more than a dozen brands to Randall’s Island Park with the goal of engaging millennial...

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August 8, 2018

Value-adding Experiences, Content, Surprises: Inside Chevy’s CMA Fest Program

Among the summer’s biggest festivals is the Country Music Association’s CMA Fest in Nashville, which took place June 7-10, and entertained more than 300,000 consumers with an expo, festival experiences, outdoor stages and concert. As the official ride of the fest, Chevrolet engages fans across three activations including the Chevy Breakout Stage at Walk of...

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August 6, 2018

Check List: Is a First-Year Festival Right for Your Brand?

Best practices for marketers looking to carve out a presence in a festival property.  There were no brands attached to the ill-fated Fyre Festival, the “luxury” millennial music experience that abruptly aborted its mission in the Bahamas due to lack of infrastructure and funds, among many other issues. (Phew.) Nonetheless, the viral story surrounding the...

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