Festivals & Fan Cons
American Express at All-Star Weekend: Chandelier Hoops and ‘Exploded’ Floorboards
American Express forges connections with cardmembers and potential customers by delivering experiences that speak to passion points like art, music and sports. From Feb. 16-18, the brand took the approach to NBA All-Star Weekend in Los Angeles, where a series of basketball-centric installations supplemented by cultural and artistic components offered fans a unique perspective on...
Winter Olympics 2018: Brand Experiences from PyeongChang and Beyond
The Winter Olympics are a smaller affair than the Summer Olympics and their voluminous VIP and hospitality experiences. At the PyeongChang 2018 Olympic Winter Games, Feb. 9-25, in South Korea, brands focused heavily on the fans and athletes with experiences that touched every region of the country, from a military base to the coast to...
Intel Cozies Up with Creatives in its Tech Lodge at Sundance
Intel has participated in Sundance Film Festival over the years, supporting partners and hosting meetings, but for the first time, the brand built out a large footprint to engage industry folks and the public in its emerging technologies geared toward the film industry and filmmakers. Located on Main Street in Park City, the rustic space...
Citi’s Intimate Year-Round Concert Platform Takes Over Grammy Week
What began as a curated entertainment platform to give cardmembers access to concerts that have traditionally been reserved for industry insiders at Grammy Week has evolved into into a year-round program for Citi and partner Live Nation. The event series, Citi Sound Vault, offers Citi cardmembers unrivaled access to top artists in intimate venues. This year’s program, which kicked off during Grammy...