Festivals & Fan Cons
Q&A: ABC’s Director of Events on What Makes a Meaningful Fan Experience
ABC’s nostalgia-filled “Roseanne” activation at SXSW was one of the festival’s most talked about brand experiences, and with 3,000 attendees participating in the activation in just three days, it’s safe to say the network is on to something when it comes to engaging fans. To learn more about the strategy behind ABC’s Southby presence, we...
ABC Touts the Reboot of “Roseanne” With a Nostalgia-Filled Fan Experience at SXSW
As consumers awaited the return of one of television’s most beloved families—the Conners—ABC fanned the flames with a nostalgia-filled experience at SXSW that touted the reboot of “Roseanne.” The network’s shareable activation featured recreated sets from the series, including the Lanford Lunch Box diner and various rooms from the Conner household, while branded Pedicabs and...
HP and Intel Put Their Art-Inspired Tools in the Hands of Creatives at SXSW
In a one-day engagement blitz, HP and Intel on March 13 set out to convert the creatives attending the interactive festival at SXSW into users of the Z suite of HP products, powered by Intel technology, with the Digital Artistry House experience. The brands took over Austin restaurant Icenhauer, transforming the century-old building on Rainey...
Trolli Product Launch: James Harden, 10,000 Samples and Life-Sized Gummy Shoes
The partnership between Trolli and NBA icon James Harden has produced some pretty quirky live experiences in the past, and in February, the “weirdly awesome” candy brand and its star influencer were at it again with a clever launch campaign for Trolli’s latest product, Sour Brite Sneaks. Instead of introducing the sneaker-shaped gummies through a...