Festivals & Fan Cons
SXSW 2018: Brand Experiences From Austin’s Flagship Event
Each spring, the famously “weird” city of Austin gets just a little bit weirder thanks to creatives from around the globe who descend on Texas for the South by Southwest Conference & Festivals (this year, March 9-18). For two weeks, visitors line up to get a glimpse of the latest innovations in film, tech and music. But over...
High Brew Targets an Unlikely Audience at SXSW: Roadies
Plenty of organizations have mantras, but few transform them into live experiences. High Brew did just that at this year’s SXSW Conference and Festivals in Austin. Operating under its “For those who do” adage, the cold brew coffee maker from March 14-16 skipped over the influencer and creator audiences who attend the events and instead...
Herbalife Nutrition’s Fit + Fuel Station at SXSW Aims to Rejuvenate Busy Festivalgoers
If you’ve ever attended the SXSW Conference & Festivals, you’ve probably experienced scurrying between endless panels and parties without eating a proper meal (and no, taking advantage of that four-hour open bar does not constitute a proper meal). That’s where Herbalife Nutrition comes in. The nutrition company made its debut at this year’s festival, March...
Mtn Dew Kickstart Gives Fans Courtside Access at NBA All-Star Weekend
One might argue that NBA games are as much about who’s sitting courtside as they are about the live gameplay. That “courtside” piece of basketball culture inspired NBA sponsor Mtn Dew’s presence at NBA All-Star Weekend, Feb. 16-18, in Los Angeles, where it gave fans the kind of access to the game typically reserved for...