Festivals & Fan Cons
Barilla Raises a Fork to Shared Meals at the South Beach Wine & Food Festival
Barilla brought a taste of the old country to Miami Beach last month as title sponsor of the South Beach Wine & Food Festival, this year Feb. 22-26. Activating two footprints, the brand aimed to showcase the value of sharing a meal with friends and family, while simultaneously increasing the relevance of pasta, which has...
Photo Tour: Mountain Dew’s Courtside HQ Activation at NBA All-Star Weekend
A highlight of this year’s NBA All-Star Weekend, which took place Feb. 17-19 in New Orleans, had to be Mountain Dew’s Courtside HQ experience. The three-day event began on Friday night with a private party then opened to the public on Saturday and Sunday with interactive engagements and free programming, including djs, athlete appearances, style...
Cover Story: How Experiential Marketing is Elevating the Esports Industry
It's one of the biggest misconceptions about gamers. That they’re solitary creatures who prefer communicating via headsets and through screens rather than in person or as a community.
SXSW 2017: Step Inside Intel’s AI Lounge
In a world often frightened by the concept of Big Brother and the growing impact of technology in our world, Intel’s AI Lounge at SXSW told a different story. The tech brand transformed Lucille’s Patio Lounge on Austin’s Rainey Street around the theme of AI For Good, a spot that showcased Intel’s collaborations in artificial...