Festivals & Fan Cons
Colossal Clusterfest: Comedy Central Brings Three Classic Comedy Series to Life
Large-scale music festivals abound these days, but as its consumer data continued to indicate a desire for more comedy-based experiences, Comedy Central set its sights on showcasing the broad world of humor through a festival of its very own. And so, the inaugural Colossal Clusterfest, co-created with Superfly and held June 2-4 at the Civic...
Inside Six Brand-Artist Collaborations That Rocked the Industry
Artist collaborations provide brands with an authentic opportunity to engage fans in a critical passion point like music, whether they’re sponsoring tours or activating one-off experiences, that give fans unparalleled access to their favorite acts.
CMA Fest: Four Ways Chevy Connected With Festivalgoers
Longtime CMA Festival sponsor Chevrolet was back in Nashville once again this year with a truckload of vehicles and event marketing initiatives that spread over four days, from June 8 to 11. The automaker sponsored two of the festival’s main stages, one in Walk of Fame Park in the center of town and the Chevrolet...
Photo Tour: CMA Music Fest’s Coolest Partner Activations
It’s summer, and that means music festival season is in full swing. And this year, EM slipped on its cowboy boots and headed on down to Nashville for CMA Fest. Now in its 46th year, the musical extravaganza, once again, with its 11 stages (seven of which were free to the public) and more than...