Festivals & Fan Cons
Photo Tour: CMA Music Fest’s Coolest Partner Activations
It’s summer, and that means music festival season is in full swing. And this year, EM slipped on its cowboy boots and headed on down to Nashville for CMA Fest. Now in its 46th year, the musical extravaganza, once again, with its 11 stages (seven of which were free to the public) and more than...
SPAM Sizzles with a Fair and Festival Tiny House Tour
SPAM this summer is traveling to fairs and festivals with a Tiny House of Sizzle Tour that combines the sound, smell, taste and sizzle of SPAM frying in the pan with the tiny house trend that is popping up at event marketing activations. At its first stop, the 9th Avenue International Food Festival in New...
How the UFC Evolved into a Knockout Sports Property
When the Ultimate Fighting Championship (UFC) was established in 1993, no one had ever heard the term “mixed martial arts.” The organization had set out to spotlight the most effective martial arts discipline for unarmed combat, and the rules were, there were no rules.
Photo Tour: HP Invites Millennials to Create, Reinvent and Share at Coachella
As part of its strategy to connect with millennials, HP powered up interactive experiences that got music- and art-loving Coachella attendees hands-on with its technology. From an 11,000-square-foot dome called “The Antarctic” to additional activations in the HP Lounge, attendees tinkered with HP’s inking capabilities to create custom bandanas and toyed with light designs in...