Festivals & Fan Cons
Seven Branded Moments That Caught Our Attention at MLB All-Star FanFest
Event Marketer rounded the bases at Major League Baseball’s All-Star FanFest over the summer to get in on all the brand action taking place at the “largest interactive baseball theme park in the world.” From autograph signings with some of the biggest names in the game, to batting, pitching and base-stealing experiences, to in-depth clinics on a...
Content: High-Tech Ideas from the Future of StoryTelling Fest
The Future of StoryTelling Fest filled the expansive reaches of New York City’s Africa Center from Oct. 7-9 with “something between a tech exhibit and a film festival, an amusement park and an arcade.” At least that’s how FoST Fest founder Charles Melcher described the event. Virtual, augmented and mixed reality experiences, along with demos...
How HP Turned Demos into Journeys at Panorama
HP’s sponsorship of the first-ever Panorama Festival on Randall’s Island Park in New York City this summer was an integrated product wonderland. Panorama was designed to link technology with creative industries like music and art.
Tsingtao Food Truck Fest Taps Into L.A. Street Food Culture
Tsingtao, the No. 2 beer in China, has been imported by the U.S. since the ’70s, but until Pabst Brewing Co. secured exclusive U.S. distribution rights in the spring of 2015, the brand wasn’t on the radar for most American beer drinkers. Following the deal, Pabst has concentrated its efforts on bringing Tsingtao to the...