Festivals & Fan Cons
Square Enix Touts its Top Titles with Physical Contests
Video game developer Square Enix returned to Comic-Con International July 22-23 with an interactive footprint that served as an “adult Disneyland” for consumers in the San Diego area. The brand took over a full-sized parking lot in the city’s Gaslamp District from noon to 10 p.m. each day, offering convention attendees and passersby physical challenges...
VidCon Attendees Explore YouTube Red Originals Vignettes
In its biggest VidCon activation yet, YouTube immersed attendees in the original programming available on its paid streaming service YouTube Red through explorable vignettes on the convention floor. The activation at the online video conference, June 23-25 at the Anaheim Convention Center in Anaheim, CA, housed 10-foot by 10-foot movie-quality sets complete with special effects,...
Bose Treats Music Fans to Pop-up Activations at Bonnaroo
Bose made its debut at the Bonnaroo Music and Arts Festival in June with a series of surprise and delight engagements that brought the event’s passionate music fans closer to their favorite artists. To promote its QC35 wireless headphones and SoundLink Mini mobile Bluetooth speakers, the brand activated a variety of pop-up activations that aimed...
Billboard Goes ‘Back to the Block’ with Concert Series
Billboard brought hip-hop stars and their most passionate fans “Back to the Block” with an intimate concert series that returned the artists to their humble beginnings. In partnership with 1800 Tequila, the brand in May and June offered exclusive performances at venues that helped hip-hop stars break into the music industry. The tour included performances...