Festivals & Fan Cons

July 1, 2016

Brands Take on the World Maker Faire in New York

The Maker Movement is captivating consumers worldwide and, according to some experts, could soon become a catalyst for a new era in our economy. But beyond the economic implications, the movement is also an influential platform for brand engagement. Its culture is difficult to categorize, and that is exactly what makes it so appealing to forward-thinking...

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May 31, 2016

Five Reasons Lincoln’s Tribeca Sponsorship Makes Sense

Lincoln, the official vehicle of the 2016 Tribeca Film Festival and a signature sponsor of the event, which took place April 13-24 in New York City, regaled the film community with its Black Label Lounge where attendees could shoot footage, score scenes, watch a virtual-reality film and just kick back and relax. The lounge also...

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May 24, 2016

How TNT Boosted a Series Premiere at Tribeca

Looking to add an extra layer to its presence at the Tribeca Film Festival, TNT sponsored the annual Filmmaker Industry Party experience April 21 where it immersed attendees in the gritty SoCal lifestyle of the Cody crime family featured in its new series “Animal Kingdom.” The series was chosen for Tribeca Film Festival’s new Tune...

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May 13, 2016

Citi Gets Social at Taste of the Nation Events

Citi wants to be known for its “hero moments” that offer cardmembers the inside track to entertainment, sports and culinary experiences. Through an alliance with Taste of the Nation, a series of culinary events cooked up by the charity Share Our Strength, Citi is dishing out more than tasty tidbits and delicious drinks to its...

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