Festivals & Fan Cons
Namecheap’s Low-Budget ‘Where’s Waldo’ Stunt Goes Viral
Where’s Waldo? From March 11-15 you could find him wandering through the South by Southwest Interactive festival (SXSWi), attracting the attention of thousands of consumers as he sported the signature red and white-striped shirt and hat from the classic children’s books of the same name. “Waldo” in this case was Wesley Faulkner, social media manager...
Grumpy Cat and Friskies Unite for #CatConcoctions
Friskies on March 12 and 13 leveraged the influence of pop culture icon Grumpy Cat to promote its newest wet cat food offering, Cat Concoctions, at the South by Southwest Interactive (SXSWi) festival. The activation marked the fourth year the brand has teamed up with the frowning feline to create a consumer experience at the...
What’s Driving Honda’s Thriving Music Strategy
Honda on March 22 announced at a “Race Cars and Rock Stars” press event at the New York Auto Show that Demi Lovato and Nick Jonas will headline its 2016 Honda Civic Tour. At each stop on the 37-city tour, one ticket holder and a guest will receive a backstage VIP experience, including an arena...
Cool Effect Addresses Climate Change at SXSW
According to the Yale School of Forestry and Environmental Studies, there are over 130 million Americans who are alarmed or concerned about climate change. With that in mind, San Francisco-based nonprofit Cool Effect took to the streets of Austin from March 11-15 to unveil the beta version of its digital climate change platform to the...