Festivals & Fan Cons
Q&A: My Black is Beautiful at Essence Festival
Event Marketer was in New Orleans where the weather was hot but the sponsor activations were totally cool at Essence Festival, a celebration of African-American culture that took place July 2-5. The Essence magazine extravaganza drew 500,000 men and women to the Big Easy for fun and frolic, music and dancing, but there was a...
Surrounded by Millennials, Brands Score Big at Bonnaroo
The venerable camping music festival outside Nashville serves up authenticity and positivity If there’s one obvious sentiment at Bonnaroo, it’s that people are happy. Event staffers are happy. Campers, waiting in long lines and hauling in equipment for the four-day music and arts festival, are happy. And from what we saw, the brands activating...
Whatever, USA on Catalina Island
The second incarnation of Bud Light’s Whatever, USA has wrapped on Catalina Island—and this year’s experience featured a few new tricks, a few new tweaks and metrics that well exceeded last year’s inaugural effort. Check out the full story here, and take a tour below.
Inside Bud Light’s Second Whatever, USA Takeover
The second incarnation of Bud Light’s Whatever, USA has wrapped on Catalina Island—and this year’s experience featured a few new tricks, a few new tweaks and metrics that well exceeded last year’s inaugural effort. A year ago Bud Light announced it would turn Colorado’s Crested Butte into the fictitious Whatever, USA for a weekend in...