Festivals & Fan Cons
Lipton Iced Tea’s Launch Event Sparkles at Sundance
There was a different sort of bubbly on the scene at the Sundance Film Festival—tiny bubbles at Lipton Iced Tea’s launch event for its new sparkling tea line. The 125-year-old brand’s presence in Park City, Utah, a three-day pop-up lounge, helped kick off a three-month sampling tour to promote the sparkling teas at festivals across...
Chase Sapphire Grants Cardholders Exclusive Access at Sundance
To engage cardholders in perks and exclusive access at the Sundance Film Festival, while giving prospective cardholders a taste of what the card and brand has to offer, Chase Sapphire Preferred, a presenting sponsor, activated Chase Sapphire on Main in Park City, Utah, Jan. 22 to Feb. 1. Inside the venue, the brand hosted panel...
Inside Chobani’s Yogurt-Inspired Sundance Experiences
Yogurt cups, innovative yogurt creations and a digital campaign rounded out Chobani’s Sundance experiences, designed to drive trial and awareness of its products among the festival’s hip audience of film lovers and influencers. At the heart of the brand’s efforts at the festival, which took place in Park City, Utah, Jan. 22 to Feb. 1,...
Honda Reignites Sundance Festival Sponsorship
Though Honda has had a presence at the Sundance Film Festival in Park City, UT, for the last two years, this year it maximized its sponsorship investment with a full-blown six-day experiential space called the Power of Dreams Experience. From Jan. 21-26, the brand showcased its most innovative products in a 5,800-square-foot gallery space. It...