Festivals & Fan Cons

January 28, 2010

Cutting a Deal with Fair and Festival Properties

If you suspect your mobile marketing vehicle may be as much of an attraction as the events you’re bringing it to there’s good news. When it comes to negotiating with properties and venues there’s sometimes wiggle room at the negotiation table. But to get the best deal you have to know your value and your...

January 28, 2010

Connect at Food and Wine Events

How to connect at food and wine events

January 28, 2010

Integrated Marketing: Samsung Targets Indie Filmmakers Fans With Landmark Partnership

Samsung Electronics America is launching a program aimed at connecting with indie movie fans and filmmakers on a variety of levels.Based on the platform True Vision Should Lose Nothing in Translation Samsung is partnering with Landmark theaters to connect with consumers. One example? Samsung is launching a competition for up and coming filmmakers whose films...

January 28, 2010

Brands Squat Outside Film and Music Festivals to Save Money

Independent music and film festivals like South by Southwest and the Sundance Film Festival are unique engagement platforms with a seemingly unstoppable trajectory for growth. They attract an eclectic mix of A-list and emerging artists musicians filmmakers and actors. They provide hip and unconventional backdrops for media coverage. And they lure trendsetting consumers VIPs and industry...