Launches
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B-to-C EventsCastles and Choreography: All Hail Disney’s ‘Rise of Red’ Premiere Event
It’s been five years since Disney Branded Television has released a new installment from its “Descendants” franchise. So for the July debut of the fourth film in the fantasy series, “Descendants: The Rise of Red,” the brand aimed to reignite the fandom with a family-friendly premiere event infused with pop-up performances and meticulously curated design […]
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B-to-C EventsThe Brief: Snack Squads and Life-size Doll Houses
This week’s hot takes on hot topics in experiential marketing cover curly creations, mobile snack squads and life-size doll houses.
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B-to-C EventsWalmart Taps into the BookTok Community with a Spicy Summer Soirée for Influencers
“Spicy books” are all over TikTok right now, and Walmart jumped on the trend by launching a “Spicy Summer” campaign to show consumers and BookTok followers that the brand is a go-to destination for the summer’s hottest books.
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B-to-C EventsThe Brief: Sweet Escapes and Symphonies of Spirits
This week’s hot takes on hot topics in experiential marketing cover drama-free mobile tours, beach club bronzing and Banana-Versaries.
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B-to-C EventsBox Trucks, Giveaways, and 25 Dogs: Inside Universal’s ‘Despicable Me 4’ Premiere
The Minions have become icons in their own right, so for the premiere of Illumination’s “Despicable Me 4,” the latest installment in the series the launched them to stardom, Universal Pictures just had to put the yellow, banana-loving, goggle-wearing creatures front and center. From popping up on the red (actually, yellow) carpet to mobile billboards […]