Launches
Meals on Wheels: Uber Whips Up a Mobile Dining Experience to Launch its New Credit Card
Uber earlier this month took to New York City streets to celebrate the launch of its Uber Visa card. But instead of utilizing one of its sedans, the app-based ride-sharing service revved up a double-decker bus that it converted into an elevated mobile dining experience for a small group of Uber “power users” and social...
We Have Liftoff: Eight Ways to Master a Launch Event
Ask almost any event marketer which event type is most challenging to execute and you’ll often find product launches at the top of the list. The struggle is real when it comes to creating an experience that accurately illustrates the benefits of the new product, aligns with the brand’s broader ethos and inspires attendees to...
Photo Tour: FX Revives 1980s L.A. for the Launch of ‘Snowfall’
To promote its new series Snowfall,” FX Networks created a launch event that generated excitement for the first season of the show without promoting its sensitive subject matter—the crack epidemic that hit Los Angeles in 1983. To do that, the activation focused on the rich tapestry of cultures represented in the show—from the drug dealers...
Inside the Global Event Campaign that Marked AOL and Yahoo Merging as Oath
Now under Verizon, Oath engages customers and employees in a rebranding with industry activations and internal events AOL is one of the internet’s oldest brands and Yahoo is one of the most recognizable brands of the digital era. Both now live under parent company Verizon, and both have multiple brands and extensions underneath them....