Launches
Product Launches: Jeep Finds Its Sweet Spot
Jeep will herald the arrival of the 2008 Jeep Liberty into dealer showrooms with a tasty event called Sweetest Day The Jeep Way.
Disney Revives ‘Up’ House to Drive Oscar Buzz
For its May release of the animated movie “Up ” Disney created excitement in the fickle and saturated Los Angeles market by building a full-scale replica of the film’s iconic flying house at The Grove shopping center which boasts about 45 000 daily visitors. Now the house is back just in time to inspire voters...
Answering the Call of Duty for Release
On Nov. 9 IGN Activision GameStop and Microsoft Xbox 360 leased the entire south end of New York City’s Union Square Park and created a full-scale military experience featuring military vehicles laser light shows perimeter guards and external big-screens featuring live game play. The objective was to create a launch event by which all video...