Launches
Puppeteers Help LG Launch its TWIN Wash Appliances
In a Broadway-inspired event in New York City’s Theater District, LG on Nov. 3 launched its TWIN Wash laundry appliances with six performances featuring 16-foot-tall laundry puppets. The event, LG TWIN Wash Presents: Divide & Conquer on Broadway, took place between 9 a.m. and 5 p.m. in Father Duffy Square put on by puppeteers, performers...
Skinnygirl CEO Takes on a Brand Ambassador Role
Most consumers think of Skinnygirl strictly as a cocktail brand that produces low-calorie alcoholic beverages. But with a new line of protein bars and shakes set to hit Walmart shelves on Nov. 20, the brand needed to showcase its healthier side, prompting a food truck experience that took its protein-filled treats to the streets. On...
Tinder’s Airline Event Keeps Influencers Swiping Right
Dating app Tinder introduced the platform’s latest offering in true Hollywood fashion on June 17 with a glitzy launch event featuring performances by Jason Derulo and Zedd at Santa Monica Airport’s Hangar 8. Assembling a curated audience of more than 1,000 of Los Angeles’ most fashionable influencers, the brand introduced Tinder Plus—a paid subscription-based version...
Self Expression Drives Palm Breeze Launch
Savvy marketers know that millennials love experiences more than material objects. But new data suggests self-expression might be just as powerful a driver among this coveted demographic. According to a 2014 study by Nielsen, “Businesses and anyone else trying to reach this generation, would be wise to give them the tools to self-express.” With that...