Launches
Samsung Launches Icon Series With Valentino Exhibit
Samsung earlier this month celebrated fashion designer Valentino with a seven-day exhibit in New York City that is now showing in London through Sept. 19. The exhibit entitled “The Red Thread: The Inspiration and Passion of Valentino Garavani ” coincided with Fashion Weeks in those cities and was the first in The Samsung Imagination Icon...
Targeting: Secret Asks Women So You Think You Can Dance?
Procter & Gamble’s Secret deodorant is rolling out its new Because You’re Hot campaign with the help of a celebrity-endorsed amateur dance contest. Secret’s Show Us Your Moves casting call tour kicked off Aug. 23 in New York City at the Roseland Ballroom. The first 200 dancers to arrive got 30 seconds to show their...
Targeting: MetLife Reaches Out To Women Via The Catwalk
As part of a commitment to reach more women MetLife last month launched MetLife Snoopy in Fashion a group designer fashion show during Mercedes-Benz Fashion Week in New York City. Designers including Heatherette Isaac Mizrahi Betsey Johnson Liz Claiborne and others participated creating one-of-a-kind runway outfits inspired by the Peanuts characters created by Charles M....
Product Launches: Jeep Finds Its Sweet Spot
Jeep will herald the arrival of the 2008 Jeep Liberty into dealer showrooms with a tasty event called Sweetest Day The Jeep Way.