Launches

January 28, 2010

Answering the Call of Duty for Release

On Nov. 9 IGN Activision GameStop and Microsoft Xbox 360 leased the entire south end of New York City’s Union Square Park and created a full-scale military experience featuring military vehicles laser light shows perimeter guards and external big-screens featuring live game play. The objective was to create a launch event by which all video...

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January 28, 2010

Build-A-Bear Goes to the Movies

Build-A-Bear Workshop on Saturday Nov. 21 will offer select customers a sneak preview screening of its inaugural TV special “Holly and Hal Moose: Our Uplifting Christmas Adventure.” The one-hour feature movie will air on Tuesday Nov. 24 at 7 p.m. EST/PST on ABC Family and is based on a book and series of webisodes that...

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