Launches
The Brief: Rainbow Hunting and Mountaintop Skincare
This week’s hot takes on hot topics in experiential marketing cover skincare on the slopes, a sexy construction event and St. Patrick's day rainbow hunting.
FX and Nobu Partner on Experiences to Give Consumers a Taste of the World of ‘Shōgun’
FX and Nobu collaborated on several experiences inspired by “Shōgun” at five Nobu locations across the U.S. Guests at Nobu Hotels traveled back in time to Japan’s late Sengoku period through pop-up lobby installations showcasing costumes and designs seen in the historical drama.
The Brief: AI Flavor Art and a Chicken WcNuggets
This week’s hot takes on hot topics in experiential marketing cover AI flavor art, a weighty brand misstep and the opening of “WcDonald’s.”
The Brief: Karaoke Gondolas and AI Experience Centers
This week’s hot takes on hot topics in experiential cover the world’s first karaoke gondola, Tropicana’s splash at CES and Swifties duped by AI.