B-to-C Events
Hot Property: Brand Experiences at Scope for Miami Art Week
Art Basel at the Miami Beach Convention Center is one of the more nationally recognized fairs that attracts sponsors during Miami Art Week, but Scope Art Show, which celebrated its 20th anniversary during the events this past November and December, has become a breeding ground for experimental brand installations on the beach. Scope, also known...
Prime Video Visits New York’s Harlem Neighborhood to Spotlight Black Female Creatives, Entrepreneurs
The Amazon Original Series “Harlem” tells the stories of strong Black women pursuing their dreams, so to promote the premiere, the brand activated a pop-up designed to celebrate the “sisterhood,” energy and pride of Harlem through the lens of local businesses, entrepreneurs and creators. The ticketed Harlem Ever After took place Dec. 3-4 at historic...
Top Five Engagements from the ‘Bowie 75’ Experience
In celebration of David Bowie’s 75th birthday on Jan. 8, the estate of the iconic performer activated two retail pop-up activations in New York City’s SoHo neighborhood and London’s Regent Street, two locales where the late singer resided for a time. Visitors to the “Bowie 75” pop-ups, which ran from Oct. 25, 2021, through Jan....
Art, Emerging Tech: Five Insights on Bombay Sapphire’s Stir Creativity Platform
It was an eventful end to 2021 for Bombay Sapphire, a brand that is embracing the emerging artist and creative community through its Stir Creativity platform. Putting the messaging that “creativity can take us anywhere” into action, the brand activated a pair of artistic disruptions, from a novel neuroaesthetics technology to reviving Manhattan’s shopping districts...