B-to-C Events
Comedy Central’s ‘Daily Show’ Crafts a Satirical Art Exhibition for ‘Heroes of the Freedomsurrection’
Political satire is a tricky game to play, particularly when you’re transporting comedic commentary into the physical realm. But it’s in the nature of Comedy Central’s “The Daily Show With Trevor Noah” to strike when the right cultural moment presents itself. Enter: Heroes of the Freedomsurrection, an outdoor public art installation that ironically paid tribute...
Virtual Event Roundup: 12 Programs That Conquered Zoom Fatigue
As the third year of a volatile pandemic unfolds, virtual events will again be an invaluable resource for the many brands that rely on experiences to drive their business forward. And while, at this stage in the game, it seems like every event marketer has become a broadcasting wizard, it never hurts to jog the...
Scavenger Hunts, Mobile, Metaverse: Event Trends for 2022
As we begin a new year amid another pandemic surge, the industry is focused on in-person experiences that offer ease of interaction and prioritize the wellbeing of audiences. Indeed, brands have had almost two years to test and evaluate different types of programming while restrictions tightened and loosened. Here we examine a few event trends...
How Sustainability, Health Foods are Inspiring 2022 Event F&B
What’s cooking at the best events this year? The National Restaurant Association has released its “What’s Hot: 2022 Culinary Forecast,” which reveals that the F&B industry is choosing to reset in 2022. What was in 2021 an “off-premise” and “meal-kit” focus is this year centered around sustainability and health and immunity-boosting foods. The association partnered...