B-to-C Events

The experiential agency map is getting redrawn by newcomers, idea-centric boutiques and strategy-led shops   The agency landscape is changing. Like never before. As always, clients are driving the changes. For one, a surge in post-pandemic experiential activity has finally reignited industry spending and ROI as brands fully re-lean into live events to connect with […]

This week’s hot takes on hot topics in experiential marketing cover tot-protecting pants, “Gaychella” and pay-what-you-want pizzas.

The joy of experiencing a premier music festival on a warm June weekend might seem straightforward to fans, but the behind-the-scenes grind it takes to pull off such an endeavor is anything but. That much was evident when we arrived at New York’s Flushing Meadows Corona Park on June 7 for Live Nation’s three-day Governors […]

Visit Savannah is taking Southern charm on the road. Two years since its debut award-winning experiential pop-up in New York City, the brand has taken learnings gathered to launch a mobile tour hitting 11 cities this summer.

In the dynamic world of event marketing, where every moment is an opportunity to impact an audience, understanding the effectiveness of your efforts is paramount.