B-to-C Events
How Mohawk Flooring’s In-person Roadshow is Impacting How it Exhibits in the Future
Throughout the last year, Mohawk Flooring North America’s offices and manufacturing facilities remained open, which meant when it was time to showcase the new products and innovations its 20,000 retailers expect each year, the company was prepared to meet the demand, but didn’t have a way to reach them. Important Q1 shows for 2021, like...
Twitch CMO Doug Scott Dishes on Experiential in Gaming for Virtual and Beyond
Twitch’s daily users nearly doubled in 2020, from 17 million to 30 million, thanks to pandemic lockdowns and the digital nature of online gaming. Experiential marketers, in turn, have jumped at the opportunity. Lexus asked the Twitch community to design a tricked-out version of its new IS model. Honda launched its new Civic exclusively on...
Desktops Be Gone: How SXSW Online is Adopting a Roving Approach
The typical virtual attendee of 2020 was confined to a home office. But in 2021, remote comes in a variety of flavors. It’s an insight the SXSW Online team embraced in its monumental task of transforming a 10-day, multi-venue, three-part, in-person festival into an enriching, comfortable and accommodating virtual experience for wherever the attendee may...
Tazo Tea Embraces Climate Justice With a Tree-Planting Cause Marketing Initiative
Trees can transform neighborhoods by absorbing air pollutants, adding greenery, enhancing air and water quality and lowering energy costs, among other things. But not all neighborhoods enjoy these benefits equally. Tazo Tea is looking to change that with a new climate justice cause-marketing campaign targeting economically disadvantaged neighborhoods and communities of color. The brand’s new...