B-to-C Events
For its Super Bowl LV Experience, RISE Focuses on What is Gained in Virtual
RISE, an organization founded in 2015, and whose mission is to use sports to improve race relations, has always leveraged storytelling as a medium to engage audiences at events like Super Bowl. Its Champions of Change experience, which activated in 2019 and 2020 in-person at the big game, is a multi-layered immersion that allows attendees...
Président Cheese Kicks Off a Sampling Tour With a Mini Pub for Super Bowl LV
When the Tampa Bay Buccaneers and the Kansas City Chiefs faced off for Super Bowl LV earlier this month, in-person brand activations were limited due to safety concerns amid the pandemic. But specialty cheese brand Président had a new product to promote. Having recently launched its snack-size Pub Cheese served with pretzels, it decided to...
SelvaRey Rum CMO Brielle Caruso on Experiential Marketing Post-Pandemic
After years of planning and countless rounds of creative, last November SelvaRey Rum launched a packaging and visual rebrand. Owning the tagline “Tropical luxury, wherever you are,” the Bruno Mars-owned spirit has positioned itself as a slice of paradise quarantined consumers can enjoy during the pandemic. For now, the brand’s marketing is characterized by dreamy...
Verizon Designs 5G Stadium in Fortnite for Super Bowl Fans and Gamers
In a typical year (remember those?), the Super Bowl is an opportunity for brands to showcase their experiential marketing chops on the ground for enthusiastic sports fans. But thanks to the pandemic, only 25,000 attendees (plus another 30,000 cutouts to fill seats) were allowed on location in Tampa’s Raymond James Stadium for Super Bowl LV...