B-to-C Events

Somewhere between 2020’s DEI reckoning and the violent rhetoric queer people are facing in 2023, the level of support provided to the LGBTQ+ community by brands has taken a nosedive. Look no further than the obvious lack of brand-backed Pride events, advertising and charitable donations this year. It’s a turbulent time that calls for organizations […]

San Diego Comic-Con was poised for a banner year in 2023, but when Hollywood writers and actors launched the SAG-AFTRA strike, the fate of the 53-year-old fan convention was in question. Industry giants Marvel and DC Comics didn’t show up, there wasn’t enough talent for the event’s myriad panels, and brands that typically build large-scale […]

If you were of age in the aughts, you’ll recall that Motorola’s Razr flip phone was a pop culture sensation (yes, we had one, and yes, we cherished it almost as much as our MySpace profile). The iconic device has since returned as a foldable smartphone, and for the global unveiling of its latest iteration, the razr+, Motorola aimed to reinfiltrate the zeitgeist with the help of Cirque du Soleil.

Your monthly event sustainability update In our April Industry Pulse Survey, 72 percent of event marketers said sustainability plays a role in vendor and/or material sourcing and selection, and half of the survey’s respondents said they are eliminating single-use plastic at their events and activations. As interest in producing sustainable events continues to grow, we’ve […]

As part of a larger shift to modernize and grow its audience, All England Lawn Tennis Club (AELTC) for a second year brought its iconic The Championships matches and brand partners to consumers across the Atlantic, recreating The Hill, the most iconic fan experience at Wimbledon. The Hill is a garden experience where fans watch […]