B-to-C Events

Just like fashion trends, TV shows come and go, but throngs of superfans will tell you that “Sex and the City” has never gone out of style. So to celebrate the 25th anniversary of its iconic series and give back to the fan base, HBO produced a meticulously detailed activation.

Much like event professionals, destination marketers are in the business of brand-building, content creation and engaging targets face-to-face to showcase the value proposition of a particular city, state or country. And with an uptick in experiential programming hailing from the tourism industry, there are plenty of crossover lessons to be learned. So we rounded up […]

A longstanding partner of the Tribeca Festival, AT&T activated during the New York film event, June 7-18, with the AT&T Untold Stories Lounge, which resulted in three-times the amount of foot traffic, year over year.

To capitalize on the buzz surrounding the release of the “Transformers: Rise of the Beasts” feature film in the U.S., and to drive traffic to the official “Transformers” Amazon storefront where exclusive toys, apparel and other products are available, Hasbro in collaboration with Amazon activated a fan event in the East Williamsburg neighborhood of Brooklyn, […]

Event Marketer’s monthly Industry Pulse Survey fielded responses from the experiential marketing community in June focused on the state of outdoor events this summer.