B-to-C Events

To capitalize on the buzz surrounding the release of the “Transformers: Rise of the Beasts” feature film in the U.S., and to drive traffic to the official “Transformers” Amazon storefront where exclusive toys, apparel and other products are available, Hasbro in collaboration with Amazon activated a fan event in the East Williamsburg neighborhood of Brooklyn, […]

Event Marketer’s monthly Industry Pulse Survey fielded responses from the experiential marketing community in June focused on the state of outdoor events this summer.

“Having sticky opportunities to create a bit of social buzz and earned awareness is going to be equally as important as having the right sort of reach-based media plans and having in-real-life as part of the media mix because this category is all about being out and about and experiencing the summer. Pop-ups, I think, […]

If you’ve noticed a recent uptick in dog-friendly events and venues, you’re not alone. A tidal wave of pet adoption gripped the U.S. during the pandemic, and now that the world has reopened, pet parents are seeking to participate in experiences that accommodate their furry companions. And brands are starting to deliver. Look no further […]

There are more pet-friendly events and establishments than ever in a post-COVID world—nearly one in five American households adopted a pet during the pandemic—and Purina is getting its paws on the action as part of its St. Louis CITY SC sponsorship. Over the spring, the brand built the first permanent and dedicated furball-friendly section at […]