B-to-C Events
Five Insights on Developing an Impactful Virtual Event Measurement Strategy
In the early days of the pandemic, event marketers scrambled to replace their physical events with virtual ones without much strategic insight as to exactly how to measure the impact of their efforts. Flash-forward to the present and the industry is taking full advantage of the data-rich environments virtual events provide by measuring their effectiveness...
How Drive-thru Experiential Marketing Became the Darling of 2020
The drive-thru trend that rolled out across the nation this year provided a lifeline for event marketers searching for a way to safely connect with consumers. An extension of the drive-in trend, drive-thrus take a page from theme parks and allow brands to strategically infuse messaging and multisensory engagements at every turn. Concert properties and...
Cappuccino, Murderous Twists and Tips from HBO Max’s Virtual ‘Coffee-ology’ Experience
As event marketers prepare for a new year of virtual events, they’re searching for equally new ways to create tangible experiences for consumers that incorporate all the principles of multisensory engagement, which tap the memory-making receptors in the brain. To drive buzz around its forthcoming murder mystery series, “The Flight Attendant,” HBO Max delivered an...
Fab 50 2020: Recognizing the Industry’s Top Exhibit Builders
We spotlight the industry’s top 50 builders in our annual guide Want to build an architecturally sound experience that’s as functional as it is beautiful? Better call the 2020 Fab 50. Yep, today’s top fabricators possess skillsets that make them uniquely positioned to build events and experiences that are both expertly live-wired and artfully crafted....