B-to-C Events

September 6, 2021

Bravo Invites ‘Real Housewives’ Fans to a Tea Party on the Potomac River

Forget “Hot Girl Summer.” For superfans of Bravo’s “The Real Housewives of Potomac,” it was all about #RHOPGirlSummer. And ahead of the show’s season six premiere, a select few had the opportunity to immerse themselves in the franchise and rub elbows with cast members at an exclusive Teatime on the Potomac event on District Pier...

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September 6, 2021

Ally Financial’s CMO on Gamification, Economic Mobility and Financial Literacy

To promote financial literacy among middle school-aged students, Ally Financial recently teamed up with rapper Big Sean and popular computer game Minecraft to create “Fintropolis,” a world within the game that weaves financial lessons into the experience as players navigate through it. And as of last week, it surpassed one million downloads. “Getting people to...

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August 30, 2021

Six Brand Ambassador Roles for Events—Plus, How to Keep Staffers Safe

Forget ‘warm bodies’—these brand ambassador types are essential staff members Brand ambassadors have always been a valuable part of the experiential ecosystem, and perhaps now more than ever, their ability to manage crowds, give direction, add context to an experience and make people feel at ease is essential. We’ve come a long way from recruiting...

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August 23, 2021

GoGo squeeZ Partners with Crayola on a Colorful Back-to-School Campaign

Back-to-school involves pencils, papers and books, as well as shopping for lunch and snack items amid the vast packable pouch category. To help its fruit, veggie and yogurt blends make the cut—or, cart, that is—GoGo squeeZ this year partnered with Crayola on special-edition, drawable packaging and then activated the concept at scale with a GoGo...

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