B-to-C Events

Event marketers landed on the other side of the pandemic poised for a renaissance when economic hurdles began threatening to rain on the industry’s parade. Purse strings may have been cinched as a consequence, but as always, brands and agencies pulled through in brilliant form—and the campaigns honored in the 21st annual Ex Awards are solid proof.

Chew on this: According to data commissioned by Resy, nearly one in three diners admit to feeling overwhelmed when tasked with organizing a restaurant reservation, and 48 percent are worried about ensuring they choose a worthwhile establishment. With those stats in mind and restaurant bookings at an all-time high, Resy launched a “Reservationship” campaign aimed […]

Ritz’s brand purpose is all about creating “moments of welcome.” So to boost awareness of its new “Everything” Toasted Chips flavor, the brand crafted a lighthearted, family-friendly sampling experience designed for high engagement and visibility during the NCAA Men’s Final Four tournament in Houston. The activation, hosted at the Final Four Fan Fest, served as […]

When Paramount+ merged with Showtime earlier this year, it already had a sea of content in its repertoire, but the union of the entertainment brands created a whole ocean of it.

As consumers continue to prioritize their health and wellness, many are cutting back on alcohol and joining the booming sober-curious movement. In fact, according to new research from Mintel, nearly four in 10 U.S. consumers closely (22 percent) or occasionally (16 percent) follow a sober-curious lifestyle. Naturally, the non-alcoholic (NA) beverage category is thriving as […]