B-to-C Events
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B-to-C EventsQ&A: How REVOLT is Leaning Further into Experiential with Upcoming REVOLT World
REVOLT, a Black-owned multimedia network founded by Sean “Diddy” Combs, is in a phase of growth. Originally started as a cable network in 2013, REVOLT has since expanded into digital media, podcasting, news and events, all aiming to give Black storytellers access to the platforms, resources and support needed to engage a global audience.
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B-to-C EventsWhat the Cancellation of E3 Means for Similar Industry Shows
The 28-year-old Electronic Entertainment Expo (E3) was facing an identity crisis well before this year’s show, slated for June 13-16 in Los Angeles, was canceled due to a lack of interest and “playable demos” from major exhibitors. The annual event put on by the Entertainment Software Association (ESA) is one of the biggest gaming conferences […]
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B-to-C EventsHow Corona is Employing a ‘Test and Learn’ Metaverse Strategy with a Virtual Clubhouse
“This allows us to test and learn. There are so many different ways that we can reach our consumers these days, and this is very much ‘let’s try to understand the implications from an experience like this.’ We want to make sure it sticks and it resonates.” -Jordan Fischbach, Manager-Trade Marketing at Constellation Brands Corona […]
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B-to-C EventsWhite Claw’s Shore Club Spotlights the Kentucky Derby’s Unique Style
“It’s all about surprising and delighting the consumers on-site, so what unique experiences can we bring to the event that get people thinking about White Claw?” -Kevin Hurd, Senior Manager-National Partnerships, Mark Anthony Brands Having made waves at Sundance Film Festival and SXSW earlier this year, White Claw’s Shore Club experience made its way to […]
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B-to-B EventsFour Brands Weigh in on What it Really Means to ‘Add Value’ to Events
The evidence that audiences are more judicious than ever about which events they’re willing to commit their time to in a post-pandemic world is overwhelming.