B-to-C Events

Every second, an average of two people ask Reddit communities for a recommendation, and receive an average of seven personalized responses in return. Therein lies the brand’s point of difference.

“Nostalgia is super important for us, and engagement goes hand in hand with that. So we used all the details from the series in a really intentional way. We had subtle clues for what was to come in season two and every detail had meaning.” —Theresa Travis, Executive Director-Marketing Engagement, Experiential and Influencers, Freeform If […]

Our Experiential in Color + Pride in Events programs spotlight 16 rising stars from brands and agencies as they share their inspirations, career journeys, learnings and passion for events.

With Formula 1’s recent explosion in the U.S., brands like Hendrick’s Gin are jumping on to grand prix activations to engage a growing audience of motorsport fans.

Event marketers landed on the other side of the pandemic poised for a renaissance when economic hurdles began threatening to rain on the industry’s parade. Purse strings may have been cinched as a consequence, but as always, brands and agencies pulled through in brilliant form—and the campaigns honored in the 21st annual Ex Awards are solid proof.