B-to-C Events

The Y2K vibes have been strong across a range of events and activations this year, and over the summer, Walmart jumped on the nostalgic trend with a cross-country tour that invited adults to take part in all of the in-store activities their parents banned when they were kids.

Fenty Beauty by Rihanna on Sept. 3 took over the Full Service Coffee Co. shop in Koreatown, Los Angeles, creating a branded drive-thru and pop-up environment for 300 social media influencers to sample and promote the new Eaze Drop Blur and Smooth Tint Stick products designed for on-the-go touchups.

Somewhere along its journey, the “Barbie” movie metamorphosized into something much more than a marketing campaign: It became a global pop culture movement.

Coca-Cola and the U.S. Soccer Federation inked a landmark deal over the summer, committing to a long-term partnership aimed at accelerating soccer’s growth “at every level” across North America.

Behind every powerhouse brand experience is an event marketing agency whose people live for “live.” And on this list, that distinction is key. Indeed, there are hundreds of creative and integrated marketing agencies across the landscape.