B-to-C Events
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B-to-C EventsOscar Mayer Rebrands the Wienermobile After 87 Years on the Road
After 87 years tooling around as America’s favorite hot dog on wheels, the Wienermobile is no more—at least in title. Oscar Mayer announced May 17 that the vehicle has been renamed the Frankmobile to tout the brand’s 100-percent Beef Franks while debuting a new recipe. Let the nomenclature debate begin. Famously staffed by rigorously trained […]
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B-to-C EventsFive Fast Facts: Metacore’s Live Action ‘Merge Mansion’ Experience
The gaming space is vast with a variety of players and lifestyles associated with it. Such is the case with Merge Mansion, a downloadable mobile game launched in 2020 by developer Metacore. More than 2 million active users renovate and decorate the grounds of a mysterious mansion while uncovering clues, and unfurling a storyline, about […]
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B-to-C EventsWinners Announced: The 2023 Ex Awards
The editors of Event Marketer announce the winners of the 2023 Ex Awards, the world’s oldest and most prestigious recognition program for event and experiential marketing. Victors were crowned at a “Let’s Glow”-themed gala held during the Experiential Marketing Summit in Las Vegas, May 9-11.
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B-to-C EventsMonthly Pulse Survey Results: Sustainability in Events
Event Marketer’s monthly Industry Pulse Survey fielded responses from the experiential marketing community in April on how sustainability and eco-friendly practices are impacting the industry.
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B-to-C EventsDiners, Drive-ins and Vibes: Paramount+ Recreates the Frosty Palace to Promote ‘Rise of the Pink Ladies’
The stakes are high for entertainment brands bold enough to build on iconic IP, particularly when that content is brought to life through a live experience.