B-to-C Events
Design Ideas for Outdoor Micro Event Venues
Enclosed pod structures are helping business owners across the country fight for survival amid COVID-19. They’ve been used by fitness studios this year for socially distanced classes, and they’re cropping up more and more in markets across the country this winter to keep customers and clients warm and comfortable. While the food and beverage industry,...
Meet This Year’s Participants: Women in Events 2020
Over the last 11 months, women in events have unwound a year’s worth of work, guided pivot strategies and ramped up compelling virtual experiences.
Abrams Books Promotes the Latest ‘Diary of a Wimpy Kid’ Novel with a Drive-thru Pool Party Tour
The pandemic has left many kids feeling trapped for the better part of nine months, so to offer them a much-needed escape and promote the latest novel in Jeff Kinney’s “Diary of a Wimpy Kid” series, publisher Abrams Books launched a drive-thru pool party-themed experience that traveled to 17 cities along the East Coast in...
People’s Choice: Our Top 10 Most-read Stories of 2020
The people have spoken and EM’s top 10 most-read stories of 2020 have been determined. As you can imagine, the following case studies, tips pieces and field reports reflect a year of challenges, wins, and, yes, pivots for the industry. A few even harken back to the old normal. Now, grab yourself a hot beverage...