B-to-C Events
How Brands are Leveraging Election Season to Connect with Consumers
This industry never shies away from a unique marketing opportunity, and with election season underway, some brands are leveraging this period to connect with consumers around a pivotal moment in history. From lively discussions to education to art, brands are delivering experiences that place voters front and center, and their brands top of mind. So,...
How the Chocolate Brand Supported an Actual Russell-Stover Wedding
Talk about brand alignment. When Russell Stover came upon an actual wedding between the Russell and Stover families taking place in Barnstead, NH, it was too good an opportunity to pass up. The confectionery brand, known for its boxes of chocolate gifted during holidays and special occasions, decided to capitalize on the union by working with...
Failure to Launch: Everything We Learned From Hosting Two Unsuccessful Virtual Events
If you’ve been in the event business long enough, you’ve probably got a couple of painful “fails” on your resume that you’d rather forget. There are the “epic” fails, like when a demo crashes and burns at a pivotal moment in the multi-million dollar launch event. There are the A/V fails, when the sound or...
Roundup: Superfan Experiences for Movies and Shows Crop Up Again
In the age of COVID-19, traffic flow and timed entries are critical elements to creating an environment that supports social distancing and safety. It’s no surprise then that ticketed pop-ups and drive-ins for consumers have been among the first event types to kick off successfully this summer. Among them: entertainment-inspired superfan experiences that show no...