B-to-C Events
How Dave’s Killer Bread Engaged its ‘BreadHeads’ with Burger Kits
Mail-home kits and other experience-to-consumer tactics have become a lifeline for many brands in the wake of canceled event programs, especially for CPG brands that rely on mass sampling to launch product and build loyalty. When Dave’s Killer Bread canceled a bicoastal tour to support the launch of its new organic burger buns, it baked...
The 2020 It List: Recognizing the Top 100 Event Agencies
Our Annual Showcase of the Industry’s Best Partners Leave it to a pandemic to give the unicorn qualities so many experiential marketing partners possess some extra sparkle. The kinds of skills that enable an agency to pivot a client’s mega-conference to virtual in a matter of weeks. Assist a city on the construction of a...
Inside Nissan’s Socially Distanced Drive-in Sponsorship at CHI-Together
Among brands to take advantage of the drive-in phenomenon that’s keeping hope afloat for many event marketers this summer is Nissan, which recently signed on as a sponsor of CHI-Together, a socially distanced experience platform at Soldier Field parking lot in Chicago that since July 8 has hosted movies, pre-show live performances and other activities...
‘Stranger Things’ Fans Will Drive Through Replica Sets at the Netflix ‘Drive-Into’ Experience
Filming was halted on the fourth season of Netflix’s “Stranger Things” over the spring in the wake of the pandemic, but fans of the sci-fi series won’t have to wait much longer to dive back into the Upside Down thanks to a new drive-through activation. Starting in October, the Stranger Things: The Drive-Into Experience will...