B-to-C Events
Full Coverage: The 2020 Ex Awards
The year’s best experiential marketing campaigns Remember when? The industry, and the world, has changed significantly in four months, but in our 18th annual Ex Awards program, we offer 93 reasons to keep your chin up—and keep going. With all-new categories folded into the program designed to recognize events in every shape and form, this...
Reopening Lessons from the Sports World: Supercross Finishes its Season
After a forced hiatus in mid-March due to COVID-19, Monster Energy AMA Supercross resumed made-for-TV-only racing on May 31 at Salt Lake City’s Rice–Eccles Stadium. The reopening plan included mandated prescreening and testing, PPE, sanitization efforts, social distancing, and a partnership with Alpinestars Medical Unit, which assists on-site. Even though there are no spectators, each...
Celebrities Host ‘CAULIPOWER & Chill’ Pizza-Making Sessions on Instagram Live
Picture the public stocking up on groceries during the pandemic, and chances are Lysol wipes and toilet paper come to mind. But with restaurants closed and people sheltering in place, frozen food sales have also been skyrocketing, with 86 percent of all consumers having made a frozen food purchase since early March. So to make...
How Legacy West Retail Center is Delivering Instagrammable Moments Amid Social Distancing Orders
COVID-19 has dealt a devastating blow to the retail sector, and North Texas’ Legacy West is among the retail properties that has felt the impact. But when the state began its second phase of reopening in May, the mixed-use retail and residential center found a way to breathe life back into its property while adhering...