B-to-C Events
Q&A: A Microsoft Storyteller on the Power of Empathy
The pivot for event marketers has not only involved shifting from physical to digital where possible, it has required a shifting of messaging and goals to account for lives being changed and economic factors changing how brands conduct business. Over the years, storytelling has become a key component of marketing strategies to help humanize brands...
Inside Three Digital Guinness World Record Campaigns
As brands grapple to find clever virtual engagement strategies in the absence of live events, stunts may be the answer. Enter: digital Guinness World Record (GWR) attempts. Like their live counterparts, digital record attempts are designed with a marketing objective in mind and delivered in a way that engage consumers while rallying them around a...
How Sparkling Ice Turned a Mobile Tour into a Robust Merchandising Program
The economic impacts of COVID-19 on the event industry are vast, and one of the groups affected by the shutdown of programming are brand ambassadors. As part of their pivot strategies, some brands are finding ways to redirect these roles to support other business objectives. Such was the case for Sparkling Ice, which recently pivoted...
Eight Tips for Esports Marketing First-Timers
Key insights on entering the widespread world of esports The number of non-endemic brands partnering with esports teams, players, leagues, venues and events has skyrocketed. In fact, The Esports Observer counted 76 sponsorship deals from non-endemic brands made just in the first quarter of 2019, a 145-percent increase from the fourth quarter of 2018 and...