B-to-C Events
Game On: Seven Insights on Formulating an Esports Marketing Strategy
Thinking about about planting a flag in the esports space? You’d be smart to. Non-endemic brands like Nike, State Farm and Coca-Cola have cut sponsorship deals, while newer games like Apex Legend are experiencing fan growth rivaling Fortnite’s rise. New tournaments are cropping up, esports-specific arenas are being built and prize pools are reaching the...
Covid-19 Cancellations, Venue Tactics and Health Safety Tips
MWC Barcelona was the catalyst, but a wave of event cancelations are being announced in real time as the coronavirus (Covid-19) continues to spread at an unprecedented rate. Many cancellations pertain to global shows like MWC and Cisco Live: Melbourne, but U.S. cancellations are also beginning to crop up as reports of how the virus...
Cora Engages Women’s March Attendees with a Luxury Bathroom Experience
Even amid the Nikes and Patagonias of the world, it takes guts for a brand to voice its political opinion. At the 2020 Women’s March in Washington, D.C., organic feminine care company Cora did just that. Armed with a sponsorship and a mission, the brand took advantage of its presence in Freedom Plaza to sample...
How the BudX Hotel Experience Delivered 1 Billion Impressions
Even for the King of Beers it was a tall order: 200 influencers from 20 countries, a hotel takeover and plans to earn one billion impressions amid one of the world’s largest sporting events. Yep, Budweiser went bold for Super Bowl LIV in Miami, producing one of the biggest integrated marketing and influencer-focused programs in...