B-to-C Events
A Media Buy Evolves into a Live Event for MINI Ahead of its All-electric Launch
Sometimes, a billboard is too flat and a static car display doesn’t tell the whole story. To support the March 7 launch of its new, all-electric MINI Cooper SE, MINI transformed a proposed media buy into a live event program that took advantage of one of the brand’s top markets: Miami. Aligning with the lead...
Valentine’s Day Experiential: Consumers Feel the Love with Brand Campaigns
National holidays celebrating everything from hot dogs to bobbleheads may be a modern day marketing phenomenon fueled by social media and p.r., but the modern-day Valentine’s Day holiday, fueled by Hallmark more than 100 years ago, certainly remains the OG. Since it’s a holiday centered on connections, Valentine’s Day presents for experiential marketers plenty of...
Sober-Curious: Why Non-Alcoholic Events are Trending
Consumers pursuing a balanced lifestyle are gravitating toward booze-free experiences As consumer habits trend toward seeking a balanced, healthy lifestyle, event marketers are tasked with creating experiences for a health-conscious demographic. You’ve seen the wellness initiatives, the fitness classes, the meditation sessions, the farm-to-table culinary programs. But with the demand for these new environments also...
How Brands Activated for Football Fans at Super Bowl LIV in Miami
Before Jennifer Lopez and Shakira shook the house down with their halftime performance and before the Kansas City Chiefs defeated the San Francisco 49ers, a plethora of Fortune 1000 brands took over Miami to score points with football fans in the week prior to the big game. From Bayfront Park, where the Miami Super Bowl...