B-to-C Events
How the First-Ever BravoCon Engaged 10,000 Pop Culture Superfans
What’s more rabid than a pop culture superfan? A gaggle of pop culture superfans gathering to celebrate their favorite TV shows alongside the celebrities that star in them. Enter: the inaugural BravoCon, held Nov. 15-17 at three venues across New York City. The convention served as Bravo’s first event dedicated to engaging the passionate fan...
Meet This Year’s Participants: Women in Events 2019
Women have long recognized the importance of forming connections and supporting one another. For many women, it comes naturally. But new research published this year places scientific evidence behind its benefits.
Holiday Roundup: How 16 Brands are Spreading Cheer Through Experiential
Ahhhh… the holidays. A time for family gatherings, bright lights, decadent treats—and figuring out what the hell you’re going to buy for everyone on your shopping list. Fortunately, many brands leverage this time of year to deliver shoppable pop-up stores and other festive experiences that give consumers a reason to brave the frosty December temps....
Photo Tour: Audi Russia Transforms an Auto Launch into a Three-act Circus
Automotive launch events are designed to dazzle audience members, often taking the shape of a stage presentation and flashy reveal moment, but Audi Russia flipped the standard format on its head to introduce its new compact SUV, the Q3. Straying from the typically buttoned-up auto launch, the brand transformed its event into a three-act circus,...