B-to-C Events
Cocktails, Music and Smooth Legs: Inside Skintimate’s Pop-up Shave Bar
For many women, the event that is “getting ready” to go out often involves a hasty and unmemorable shave to ensure they have smooth legs. Recognizing that men often socialize at the barber shop while they’re “getting ready” and enjoying a clean shave, Skintimate decided to create a setting for women to shave and socialize,...
Bonnaroo 2019: Five Brand Experiences That Caught Our Eye at The Farm
With our hair braided and fanny pack clipped tightly, we hit the Bonnaroo Music & Arts Festival, June 13-16 in Manchester, TN, and what can we say? The event radiates positivity—and attendees define “happy campers.” Despite epic lines to enter the festival, we made our way onto The Farm for music, art, good vibes and,...
Locals Lead a Renaissance Hotels Harlem Scavenger Hunt
One of Renaissance Hotels’ points of difference is its Navigator concierge program, where individuals dubbed “Navigators” expose guests to hidden gems within the hotels’ local communities. For the launch of its new Discover This Way campaign promoting Navigator, the brand staged a scavenger hunt-filled evening for loyalty members, press and influencers featuring performances, local personalities...
Stella Artois, Bulleit and Nespresso: Brand Activations at Tribeca Film Festival
The 2019 Tribeca Film Festival, which ran from April 24 to May 5, was not overrun with the lounges and lodges so prevalent at its West Coast counterpart, the Sundance Film Festival. The demographic Tribeca Film Festival attracts is often based locally and full of Big Apple pride. For brands like Bulleit Bourbon and Stella...