B-to-C Events

We often hear about the importance of getting “liquid to lips” in the spirits industry, but for cannabis beverage brands that are consistently fighting an uphill battle against cannabis stigmas, it’s absolutely essential. Just ask California-based Cann, which offers a lineup of THC-infused social tonics that use all natural ingredients to create a refreshing “social […]

Holiday experiences were in short supply in 2020 as mandated pandemic lockdowns dampened spirits and prevented gathering. But this year, in-person experiential holiday programs roared back to life in the shape of festive pop-ups, takeovers, charitable activities, installations and hospitality initiatives. While the omicron variant dashed some organizations’ event plans at the eleventh hour, the […]

Poppi prebiotic soda company, which markets itself as a healthier alternative to traditional soda, this fall teamed up with Amazon Prime Video and plant-based brand Beyond Meat to disrupt the college football tailgate scene with an eco-conscious sampling activation tied to The Tailgate Tour traveling fan engagement platform. And while the brand was targeting 18- […]

Sports fans are a digitally savvy audience that rely on their devices to supplement the game-viewing experience. To meet their expectations, State Farm launched a digital + live sponsorship program to kick off the NFL season with an augmented reality-fueled scavenger hunt for fans that yielded prizes like NFTs. Built around the big NFL matchup […]

HBO Max knows that perhaps no one appreciates free swag more than a college student. So to celebrate the new HBO Max Original show, “The Sex Lives of College Girls,” that premiered on Nov. 18, the brand launched a mobile pop-up tour for collegiate crowds to revel in partner samplings and touchpoints that brought the […]