B-to-C Events

Building on lessons learned from a previous takeover campaign in Denver, Visible, the cheeky, all-digital phone service brand owned by Verizon, set its sights on the Austin market with a 12-week campaign involving experiential and local partnerships across the lifestyle, food, music and sports categories, as well as an activation that made its debut the […]

How do you lure amusement park fans away from the adrenaline-inducing thrill rides they seek? Pepsi found the answer by leaning into its deep roots in music and developing a new way to get hearts beating faster. Enter: Pepsi Pop Star, an immersive entertainment experience that gives consumers their 15 minutes of fame through a […]

Bombay Sapphire disrupted the art scene with its first-ever Sensory Auction held on Oct. 19 in New York City’s Lume Studios. Part of the brand’s Stir Creativity platform, the activation offered art lovers the opportunity to bid on an original piece of art by contemporary sculptor artist Dan Lam—not with dollars, but with their emotional […]

Setting the stage for what hybrid music festivals can deliver to both attendees and brand sponsors, the 2021 iHeartRadio Music Festival went live Sept. 17-18 at T-Mobile Arena in Las Vegas with in-person performances and experiences for consumers. Hosted by Ryan Seacrest, the festival also included a daytime stage and brand experiences on Sept. 18 […]

FX Networks is renowned for executing largescale, multisensory activations at tentpole events like San Diego Comic-Con. But amid the pandemic, the brand has been exploring new avenues for in-person engagement that allow for maximum throughput, but minimal crowding. The most recent example is the network’s multi-city Sound FX campaign featuring the installation of interactive sound […]