B-to-C Events

QR codes are having a moment again. The simple-to-generate, touchless matrix barcodes have become the darling of many businesses during the pandemic, like restaurants where patrons can access the evening’s menu from their devices rather than share (the virus, potentially) with other patrons. But the codes have been popping up frequently again in events, unlocking […]

As large-scale events resume safely this year, Idahoan Foods is making a move to plant a stake in the ground in the comeback and engage consumers in the convenience of the mashed potato. The brand’s new Mashed in America Tour is targeting sports fans, concert goers and shoppers at an array of events and retail […]

The pros and cons of activating in the great outdoors Experts across the board have pointed to the lower risk of virus transmission in outdoor settings, prompting event marketers to tap into a fresh variety of outdoor venues and programming that allows for social distancing while keeping attendees engaged. But securing an outdoor venue isn’t […]

The editors of Event Marketer have announced the 2021 Ex Awards and Experience Design & Technology Awards finalists—the best experiential marketing campaigns of the year, and the best use of design, social media, A/V and event technology, produced by the most innovative brands and agencies.

Fans and brands have made a triumphant return to the 2021 US Open Tennis Championships after spectators were banned from last year’s event due to COVID. This year’s competition, taking place Aug. 30-Sept. 12, is being held at 100 percent capacity for attendees that have shown proof of at least one dose of a COVID-19 […]