B-to-C Events
5 Lessons in Immersive Storytelling from DesignScene and Secret Theatre
In 2023, global brand activation agency DesignScene acquired Secret Theatre, led by artistic director Richard Crawford, known for immersive productions like Edward Scissorhands in New York and the internationally acclaimed Hell Hath No Fury, which toured London, Hong Kong, and Singapore. It’s a partnership and evolution for both companies, as the worlds of immersive theatre...
Q&A: Audible’s James Finn Reflects on the Impact of Experiential, Authenticity and Fandom
Throughout this year, Audible has set out to prove that its experience isn’t limited to the ear. The brand has embarked on a tour of tentpole festivals in the U.S., popping up with themed activations ranging from ski lodges to carnivals, while also taking part in international events and fan cons to reach new markets...
The Brief: Breakup Calculators and Subway Sketches
This week’s hot takes on hot topics in experiential marketing cover Breakup Calculators, subway sketches and the first-ever CES keynote to be hosted at Sphere Las Vegas.
Guest Column: Best Practices for Measuring Employee Events
In today’s fast-paced and ever-evolving business landscape, internal events are often the unsung heroes of company culture, employee engagement, and business success.