B-to-C Events

Large gatherings are out, but experiential is still in. Just because you can’t host big events doesn’t mean you can’t find clever ways to reach consumers. One way to make it happen? Capitalize on stunts. They’re impactful, shareable and, ultimately, good clean fun. And here’s the really good news: there’s a wide world of socially […]

During the first few months of the pandemic, most event marketers were in panic mode, picking up content from canceled in-person events and dropping it into virtual platforms. Their No. 1 concern? They just wanted the technology to work. But as time has marched on, the conversation is evolving and turning back to what experiential […]

In an effort to raise awareness for the experiential industry as a potential career path for college students, Event Marketer, MAS and Sephora teamed up for the 2020 Brand X Challenge experience design competition.

Mail-home kits and other experience-to-consumer tactics have become a lifeline for many brands in the wake of canceled event programs, especially for CPG brands that rely on mass sampling to launch product and build loyalty. When Dave’s Killer Bread canceled a bicoastal tour to support the launch of its new organic burger buns, it baked […]

Our Annual Showcase of the Industry’s Best Partners Leave it to a pandemic to give the unicorn qualities so many experiential marketing partners possess some extra sparkle. The kinds of skills that enable an agency to pivot a client’s mega-conference to virtual in a matter of weeks. Assist a city on the construction of a […]