B-to-C Events
Fore! Google Gets Experiential With a Product-Inspired Mini Golf Course
The Google Home Mini voice assistant was designed to simplify daily tasks for consumers, so to illustrate the device’s use cases and cement its position as a cornerstone of Google’s smart home ecosystem, the brand created mini golf course pop-ups in four cities across the U.S. Whereas last year the brand focused on driving awareness...
A Playful ‘Life Coach’ Pop-up Showcases the Luxury Brand’s Mystical Side
Coach’s refined aesthetic and rich New York City heritage came to life June 12-17 with a playful “Life Coach” pop-up experience in Manhattan’s SoHo neighborhood. Created in collaboration with set designer Simon Costin, the experience took attendees on a journey through four spaces: a David Lynch-esque check-in area with staticky TV screens and ringing phones;...
Why the Industry is Embracing the Tiny House Trend
Five brand activations that leveraged the ‘less is more’ mentality Tiny houses are a big thing right now—the object of TV shows, lifestyle websites and magazine photo spreads. Their dimensions, ranging anywhere from 100- to less than 500-square-feet, have made them a popular choice among millennials, baby boomers or anyone looking to downsize and simplify....
Festival Q&A: Chevy Talks Trucks, Tunes and Why Authenticity Matters
Chevrolet’s recent VIP “Boots on Stage” event just outside Stagecoach Festival served as a celebration of its 100-year history and an avenue for engaging young consumers. But more than anything, it was an opportunity for the automaker to prove it had a legitimate stake in country music, and an authentic story to tell. Armed with...