B-to-C Events
Center Stage: Revisiting 2017’s Top Music Festival Activations
From the couture-clad fashionistas of Coachella to the down-home devotees of CMA Fest, today’s large-scale music festivals attract fans from a vast range of demographics. The one thing they have in common is an unyielding passion for live music experiences, and as the value of leveraging festivals as an activation platform becomes clearer by the...
What You Can Expect to See on Event Food Menus in 2018
Artisan cheese, house-made charcuterie and protein-rich grains and seeds are out, local veggies and meats, ethnic dishes and fast-casual concepts with a twist are in, according to the National Restaurant Association’s annual “What’s Hot” survey of 700 professional chefs for menu trends in 2018. Trends expected to heat up in the new year: “Doughnuts with...
Full Coverage: The 2017 Experience Design & Technology Awards
If your experience design doesn’t spark spontaneous social sharing, did it really happen at all?
Charmin Invites Consumers to ‘Enjoy the Go’ Inside 14 Themed Restrooms
If there’s one thing New York City lacks, it’s clean restrooms—especially during the hectic holiday season. To fill that void and showcase its playful personality, Charmin is inviting the more than half a million people who make their way through Times Square during the holidays to “enjoy the go” in one of 14 themed restroom...